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Illustrative example · Legal

When someone asks AI for a family lawyer, what would we do?

A three-partner family-law practice in a regional city wants local questions answered without over-claiming.

Illustrative example
A composite scenario showing our approach. Not a real client and not real results. Prompt measurement across AI tools is Coming, as part of the Retainer.
Card art: scales of justice and a document beside a mini AI-answer card for the fictional Example Family Law, marked Mentioned and Cited.
Illustrative example
The scenario

A composite, not a client

Picture a three-partner family-law practice in a regional city. People ask AI tools about parenting arrangements, property settlements and wills. The site lists the partners and a phone number, and says little about how a matter actually proceeds.

The practice in this scenario is unnamed, or you can think of it as Example Family Law, a placeholder, not a firm we act for. Nothing here is a client result.

Questions people ask AI

Example prompts for this industry

These are examples of what people type. [Local area] stands in for a place. If a prompt says “best”, that is their wording, not a claim we make. A real engagement uses a fixed list you approve.

  • Who can help with a parenting arrangement in [Local area]?
  • Family lawyer for a property settlement in [Local area]
  • What happens at a first meeting with a family lawyer?
  • How are family-law fees usually explained?
  • Wills and estates lawyer in [Local area]
  • Is Example Family Law taking new matters?
  • Consent orders, who can help in [Local area]?
  • Questions to ask a family lawyer before I engage them
Readiness

What we’d check first

Before any writing, we check whether AI tools can read and trust what is already public. A pass here is not a result. It only tells us the pages can be found.

  • Crawler access to practice, people and service pages.
  • Structured data that matches the firm’s name, address and the areas of work actually offered.
  • Whether each partner’s page says what they do, in language a non-lawyer can follow.
  • Consistent details across the site and legal directories.
  • Pages that answer the questions above without promising an outcome.
  • Any advertising claim (experience, fees, “we handle…”) and the evidence behind it.
The work

Audit, then Sprint, then Retainer

The same ladder as every other engagement. You can stop after any rung. Prices are on the pricing page.

One-off

AI Visibility Audit

Checks the site and directory profiles for AI readiness, a prioritized fix list and a walkthrough call. Prompt measurement is marked “not measured”.

Where most of the work happens

Sprint

We draft service pages and FAQs for your approval: what a matter involves, how fees are explained, who does the work. We align structured data and directory details, and draft nothing that reads as a guaranteed outcome. A re-audit verifies each fix.

Month to month

Retainer

Planned: monthly rechecks, another practice area only when you ask, and a report with history. Practice-area prompt measurement also Coming.

See services and pricing

Measurement · Coming

How we’d read the prompts

Prompt measurement is Coming, as part of the Retainer; the audit marks it “not measured” today. A mention means the tool names the business. A citation means it points at a page or profile. This grid is a fictional point-in-time read of the example prompts, not a change over time, and not a client result.

Example data, not a real result
Example data, not a real result. A fictional point-in-time read, not a before-and-after and not from a client.
Example promptChatGPTGeminiPerplexityAI Overviews
Parenting arrangement in [Local area]MentionedNot mentionedCitedNot mentioned
Property settlement in [Local area]Not mentionedMentionedNot mentionedMentioned
What a first meeting coversCitedNot mentionedCitedMentioned
How fees are explainedNot mentionedNot mentionedMentionedNot mentioned
Example Family Law, new mattersMentionedCitedMentionedNot mentioned
Wills and estates in [Local area]Not mentionedNot mentionedNot mentionedMentioned

Example data, not a real result

Compliance

We work within this industry’s advertising rules

We work within the professional conduct and advertising rules that apply to law practices, with the practice’s own compliance contact. Copy stays factual, and we avoid language that could be read as a promise about the result of a matter.

The firm approves every draft before it is published. We’re not lawyers and this isn’t legal advice. Advertising questions go to the practice’s own compliance contact.

An honest limit worth knowing
AI tools are run by third parties and change often. No one can guarantee what an AI tool will say. We check, report honestly and show the evidence.
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