Industries · Real estate
AI search visibility for real estate agents
RankX checks whether AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews can read and cite your agency, agent and suburb pages. Then we fix what's in your control and re-test each fix. Anything we didn't measure is marked "Not assessed".
What do sellers and landlords ask AI?
They ask who to list with, what their home is worth and who should manage their rental. The audit checks whether your pages answer these questions in readable text. Measuring the answers themselves is Coming.
Illustrative example: prompts people might type. Not measured results. "Best" is their wording, not our claim.
- Suburb: "Who's the best agent to sell a house in [Suburb]?"
- Agent: "[Agent name] reviews"
- Appraisal: "How much is my home worth in [Suburb]?"
- Property management: "Best property manager in [Suburb]"
For the practical steps, read our guide: How real estate agents show up in ChatGPT and Google AI Overviews.
Do you check agents, offices and suburbs separately?
Yes. An agency can be easy to find in one suburb and missing in the next, so we look at each level.
- Suburb pages: do they answer sellers' and landlords' questions in text?
- Agent profiles: is each one complete and crawlable?
- Office pages: are names, details and branding consistent?
Now: pages and profiles checked at each level. Coming: mention and citation rates per level, tracked over time.
How does RankX work for an agency?
Three steps: audit, fix, re-test. You sign off before anything goes live.
- Audit. The AI Visibility Audit covers your site, offices and key agents across nine published areas, plus a small Google AI Overviews check on your agreed keywords. Every finding carries evidence. See our method.
- Fix. In a Sprint, we make the fixes ourselves: agent, suburb, appraisal and property management pages, crawler access and structured data. Nothing is published without your sign-off.
- Re-test. We re-audit under the same inputs. Each fix is reported as verified fixed, still open or not rechecked.
More detail: How it works.
Where do AI tools get information about agents?
AI tools don't fully disclose their sources, so we check the places they're likely to look.
- Agent profile pages
- Suburb pages
- Google Business Profile
- Review platforms
- Property portal profiles
- Local news and mentions
Your own site is the part you control most. Google says a page must be indexed and eligible to show with a snippet in Search to appear as a supporting link in AI Overviews, and that there are no extra technical requirements beyond that (Google Search Central, checked 18 October 2026). For ChatGPT search, OpenAI says sites that opt out of its OAI-SearchBot crawler won't be shown in ChatGPT search answers (OpenAI, checked 18 October 2026).
Do you follow real estate advertising rules?
Yes. We work within the extra marketing rules that apply to agencies.
- No incentivized, fabricated or selectively solicited reviews, ever
- Claims must be substantiated: sales figures, results, experience
- You approve everything before it's published
- We work with your compliance adviser where you have one
Your agency is responsible for following the advertising and testimonial rules in your state or territory. We flag anything we think needs checking, and you or your compliance adviser make the final call.
We're not lawyers, and this isn't legal advice.
What can I buy today?
The free check, the AI Visibility Audit and the Sprint. Prices on request.
- Free check · Free, no card. Email rankxsi@gmail.com with your website and the suburbs you cover. A person reviews AI crawler access, structured data and indexability on your agency, agent and suburb pages, and talks you through what we find.
- AI Visibility Audit · one-off. Recommended first purchase. Nine areas, a Google AI Overviews check on your agreed keywords showing whether an AI Overview appears and whether it cites your site, a prioritized fix list and a walkthrough call.
- Sprint · fixed scope. We make the fixes ourselves, then re-audit to verify them.
- Retainer · Coming · not for sale yet. Waiting on ongoing citation measurement.
Compare plans on the pricing page.
Do you work with other industries?
Yes. Real estate comes first, and we also work with legal, accounting and tax, financial advice and consulting businesses. Our examples are illustrative composites, not clients.
FAQ
Do you work on individual agents?
Yes. Each agent's profile is checked and, in a Sprint, rewritten with their approval.
Will this get us more listings?
We can't promise that. We fix what's in your control and re-test each fix, so you can see exactly what changed.
Can you tell us how often ChatGPT names our agents?
Not yet. Prompt measurement in ChatGPT, Gemini and Perplexity is Coming, as part of the Retainer. Claude is also Coming, measured through Claude's API with web search, not the Claude app.
Do you report on our Google Analytics or Search Console?
No. Your own analytics (GA4 and Search Console) are Not assessed.
Ready to see where your agency stands?
If we don't think it's worth pursuing, we'll tell you.